In its autumn conference Wednesday, October 4, Google unveiled a new certification program called “Made for Google”, aimed at manufacturers of accessories for its hardware products, especially its line of Pixel smartphones.
Not to be confused with the “made by Google” designating the galaxy of products directly manufactured by the giant Mountain View.
Made for Google: 25 partner brands:
What is a phone worth without its accessories? Although it is determined to win the smartphone market, which currently accounts for only 1% of global sales, compared to 14% of the iPhone and 24% of Samsung, Google is building its partnership program around its Pixel range, of which it has just presented two new models: Pixel 2 and Pixel 2 XL .
At its Ask More Autumn Conference on Wednesday, October 4th, Google announced the launch of its “Made for Google” certification program that will label certain accessories produced specifically for the Pixel range. 25 brands will benefit initially before the possible arrival of new entrants. Among them, the Belkin accessory, Under Armor textile manufacturer, Incipio California shell manufacturer, Invisible Shield tempered glass manufacturer and Urbanears wireless earphone specialist. Read carefully: How to clean your iPhone’s speakers?..
To keep the ” Made for Google ” label, these OEMs will have to comply with precise specifications in terms of compatibility, of course, but also of product quality and design. Google has a very bad memory of the mishap of one of its engineers in 2016, whose Chromebook Pixel had been irretrievably damaged by a USB-C cable that does not comply with the current electrical standards.
For Google, with ” Made for Google “, this is to reassure consumers by offering a range of reliable accessories, while generating new revenues on the license of this label. This approach confirms Google’s new hardware strategy and is very similar to Apple’s MFi certification (Made For iPhone, iPad, iPod ) launched 12 years ago.